Check-in on the Checkoff: NASCAR Chooses Iowa Ethanol Lap, After Lap

By: Joe Roberts

Joe Roberts is a farmer from Belmond, Iowa, and serves as the Iowa Corn Promotion Board (ICPB) President and on the Exports and The Grain Trade Committee. 

As we gear up for Iowa Corn 350, Powered by Ethanol, on Sunday, August 9, the excitement and anticipation is higher than ever. What began as a historic milestone for our state when we brought the first NASCAR Cup Series race to Iowa, has quickly grown into a premier summer tradition, capturing the attention of millions of race fans around the world and placing Iowa ethanol on a national stage. 

From the moment you arrive at the track, the energy is undeniable. Fans from across the country gather not just to witness high-speed racing, but to celebrate the incredible performance of ethanol and the corn farmers who grow it! On the track, NASCAR drivers rely on this high-octane fuel to power their engines lap after lap. It sends a clear message to drivers everywhere: if ethanol is trusted by NASCAR, it is a fuel I can trust for my everyday drive. 

As the proud title sponsor of this event, Iowa Corn utilizes this incredible platform to showcase the versatility of corn to tens of thousands of fans in the stands and millions watching at home. This partnership does more than just bridge the gap between rural fields and urban roads; it directly advances our core pillars of education, market development and research to drive corn demand. Best of all, that impact hits close to home—consumers can fuel up with the exact same high-performance blend trusted by NASCAR drivers just by choosing Unleaded 88 at the pump! 

Ultimately, this race is a celebration of our hardworking farm families. Every lap turned is a powerful reminder that ethanol is backed by dedicated Iowa corn growers passionate about feeding and fueling the world. To learn more, visit https://www.iowacorn.org/iowa-corn-events/iowa-corn-350/.

Thank you, 

Joe Roberts 

Iowa Corn Promotion Board President