U.S. Farmers & Ranchers Alliance (USFRA) consists of more than 80 farmer – and rancher-led organizations and agricultural partners representing virtually all aspects of agriculture, working to engage in dialogue with consumers who have questions about how today’s food is grown and raised. Iowa Corn Promotion Board supports this program in partnership with NCGA.
USFRA is committed to continuous improvement and supporting U.S. farmers and ranchers efforts to increase confidence and trust in today’s agriculture. USFRA strives to earn trust with consumers.
USFRA works to:
- Expand the distribution for FARMLAND both nationally through traditional film distribution channels and at the local grassroots level in communities and schools/universities through a partnership with the Discovery Channel.
- Continue the Faces of Farming and Ranching program to share stories and experiences on a national stage to help shift conversations about food production and set the record straight about the way we feed our nation.