The Rivalry by Any Other Name is Not the Iowa Corn Cy-Hawk Series
MEDIA ADVISORY
Allegiance. Whether you root for the cardinal and gold or the black and gold, it is your allegiance that drives your team to victory. The Iowa Corn Growers Association and the Iowa Corn Promotion Board proudly partner with Learfield on behalf of both Iowa State University and the University of Iowa Athletic Departments for the title sponsorship of the Iowa Corn Cy-Hawk Series™. The Iowa Corn Cy-Hawk Series showcases how Iowa corn farmers impact our daily lives. Iowa corn farmers fuel our economy every day with the food we eat and when we fill up with homegrown ethanol.
2018 marks the eighth year Iowa Corn has sponsored the Iowa Corn Cy-Hawk Series which tracks the head-to-head match-ups between the Cyclones and Hawkeyes with each victory earning points toward the overall series championship. The first scheduled events in the in-state rivalry series are the Iowa Corn Cy-Hawk Series soccer game which will take place on September 7 in Ames followed by the football game happening on September 8 at Kinnick Stadium in Iowa City with kickoff at 4 p.m. Central. Fans can follow the score of the Series at iowacorn.org/cyhawk.
Iowa Corn developed the CORN: IT’S EVERYTHING campaign to inform consumers about all the amazing products that come from corn. The Iowa Corn Cy-Hawk Series is a great way to reach Iowans with more than 65 percent of Iowans tuning into the football game.
Iowa Corn plays an essential role in our state’s economy, for feed, food, and fuel. Corn and corn products are used to make more than 4,000 products – everything from bacon cheeseburgers at your tailgate, to soap and lipstick, fireworks and even the ethanol fuel for your vehicle! We encourage fans to support their local farmers by fueling up with higher blends of ethanol by using our new interactive Fuel Finder to find a station near you!
Official Terminology: The official trademarked name of the rivalry series between the University of Iowa and Iowa State University is the Iowa Corn Cy-Hawk Series with a dash between Cy and Hawk. The hashtag for the game is #CyHawk. Remember, the rivalry by any other name is not the Iowa Corn Cy-Hawk Series!
LOGOS: Click here for the Official Iowa Corn Cy-Hawk Series logo.
Contact:
Shannon Textor, Director of Marketing & Communications, stextor@iowacorn.org, 515-225-9242
Lisa Cassady, PR Manager, lcassady@iowacorn.org, 515-443-3947
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An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for nearly 130 collegiate institutions, conferences, and arenas, and supports athletic departments at all competitive levels as title sponsor of the acclaimed Learfield Directors’ Cup. The company’s locally based Cyclone Sports Properties and Hawkeye Sports Properties teams are dedicated to representing Iowa State and Iowa respectively. Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.
The Iowa Corn Promotion Board (ICPB), works to develop and defend markets, fund research, and provide education about corn and corn products. The Iowa Corn Growers Association (ICGA) is a 7,500-member strong grassroots-driven organization, headquartered in Johnston, Iowa, serving members across the state, and lobbying on agricultural issues on behalf of its farmer members to create opportunities for long-term Iowa corn grower profitability. For more information, visit iowacorn.org.