Allegiance. Whether you root for the cardinal and gold or the black and gold, it is your allegiance that drives your team to victory. The Iowa Corn Growers Association and the Iowa Corn Promotion Board are proud to partner with Learfield on behalf of both Iowa State University and the University of Iowa Athletic Departments for the title sponsorship of the Iowa Corn Cy-Hawk Series™. 2017 marks the seventh year Iowa Corn has sponsored the Iowa Corn Cy-Hawk Series which tracks the head-to-head match-ups between the Cyclones and Hawkeyes with each victory earning points toward the overall series championship.
One of the first events in the in-state rivalry series is the Iowa Corn Cy-Hawk Series volleyball game which will take place on September 8 in Iowa City followed by the football game happening on September 9 at Jack Trice Stadium in Ames, Iowa with kickoff at 11 a.m. Central.
Just as you devote unwavering support to the players on the field, Iowa’s corn farmers are equally committed to growing the corn that is used in the thousands of everyday products. To support Iowa’s corn farmers, is to support the team that keeps your family and the world fed – and that’s something we can all get behind.
Iowa Corn developed the CORN: IT’S EVERYTHING campaign to inform consumers about all the amazing products that come from corn. The Iowa Corn Cy-Hawk Series is a great way to promote Iowa Corn and corn farmers because approximately 65 percent of Iowans tune-in and are engaged during the football game.
This sponsorship provides a platform for farmers to Iowans about the essential role that corn plays in our state’s economy, for feed, food and fuel. Corn and corn products are used to make more than 4,000 products – everything from bacon cheeseburgers at your tailgate, to soap and lipstick, fireworks and even ethanol fuel for your vehicle! It all contains corn and is grown by farmers in our great state.
To help celebrate the series, Iowa Corn has put together several prizes giveaways including everything from tailgates to tickets. Go to iowacorn.org/cyhawk2017 for a chance to win. To track the series and events, go to iowacorn.org/cyhawk.
Official Terminology: The official trademarked name of the rivalry series between the University of Iowa and Iowa State University is the Iowa Corn Cy-Hawk Series with a dash between Cy and Hawk. The hashtag for the game is #CyHawk. Remember, the rivalry by any other name is not the Iowa Corn Cy-Hawk Series!
LOGOS: Click here for the Official Iowa Corn Cy-Hawk Series logo.
Shannon Textor, Director of Marketing & Communications, email@example.com, 515-225-9242
Lisa Cassady, PR Manager, firstname.lastname@example.org, 515-443-3947