The Iowa Corn Cy-Hawk Series Rivalry Begins This Week
MEDIA ADVISORY
The Iowa Corn Growers Association and the Iowa Corn Promotion Board are honored to partner with Learfield on behalf of both Iowa State University and the University of Iowa Athletic Departments for the title sponsorship of the Iowa Corn Cy-Hawk Series™. 2016 marks the sixth year of the Iowa Corn Cy-Hawk Series which tracks the head-to-head match-ups between the Cyclones and Hawkeyes with each victory earning points toward the overall series championship.
This is of course the biggest in-state rivalry of its kind for our state. One of the first events in the series is the Iowa Corn Cy-Hawk Series football game which will take place on September 10 at Kinnick Stadium in Iowa City.
Iowa Corn is proud to sponsor the Iowa Corn Cy-Hawk Series because it’s more than a game. It’s a tribute to the hard-working student athletes who give it their all in their sport and fields of study. Just like hard-working Iowa farmers who work to produce some of the best corn in the world!
Iowa Corn developed the CORN: IT’S EVERYTHING campaign to educate consumers about all the amazing things that come from corn. The Iowa Corn Cy-Hawk Series is a great way to promote Iowa Corn and corn farming because approximately 65 percent of Iowans tune-in and are engaged during the game. This sponsorship provides a platform for farmers to inform Iowans about the essential role that corn plays in our state’s economy, for feed, food and fuel. Corn and corn byproducts are used to make more than 4,000 products – everything from plastic cups and water bottles, to bacon and lipstick, ice cream and even beer! It all contains corn.
To expand the campaign this year, Iowa Corn will be partnering with the Iowa Nice Guy to do in stadium promotions and a video series geared towards sharing hot topics surrounding corn and corn production. Part of this online promotion includes a $4,000 grocery giveaway. For more information, go to iowacorn.org/cyhawk2016.
For more information on the Iowa Corn Cy-Hawk Series including a full listing of upcoming games, go to iowacorncyhawkseries.com.
Official Terminology: The official trademarked name of the rivalry series between the University of Iowa and Iowa State University is the Iowa Corn Cy-Hawk Series with a dash between Cy and Hawk. The hashtag for the game is #CyHawk.
LOGOS: Click here for the Official Iowa Corn Cy-Hawk Series logo.
WHAT: Iowa Corn Cy-Hawk Series Football Game
When: September 10th - 6:30 Kickoff
Where: Kinnick Stadium in Iowa City
Additional Iowa Corn Cy-Hawk Series Games This Week:
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September 9 - Soccer in Ames
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September 10 - Volleyball in Ames
Contact:
Shannon Textor, Director of Marketing & Communications, stextor@iowacorn.org, 515-225-9242
Lisa Cassady, PR Manager, lcassady@iowacorn.org, 515-443-3947
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Learfield manages the multimedia rights and sponsorships for more than 120 collegiate institutions and associations across the country. The company titles the prestigious Learfield Sports Directors’ Cup and represents collegiate institutions, conferences and arenas for their respective multimedia rights and sponsorship initiatives. Learfield offers these partners with professional concessions and ticket sales, licensing and trademark consulting, digital platform expertise and venue and technology systems through its owned companies. To learn more about its history, businesses and job opportunities, visit www.learfieldsports.com.
The Iowa Corn Promotion Board (ICPB), works to develop and defend markets, fund research, and provide education about corn and corn products. The Iowa Corn Growers Association (ICGA) is an 8,000-member strong grassroots-driven organization, headquartered in Johnston, Iowa, serving members across the state, and lobbying on agricultural issues on behalf of its farmer members to create opportunities for long-term Iowa corn grower profitability. For more information, visit iowacorn.org.