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The Iowa Corn Cy-Hawk Series Rivalry Begins This Week

September 11, 2015

The Iowa Corn Growers Association (ICGA) and the Iowa Corn Promotion Board (ICPB) are honored to partner with Learfield Sports on behalf of both Iowa State University and University of Iowa Athletic Departments for the title sponsorship of the Iowa Corn Cy-Hawk Series™.

The Iowa Corn Cy-Hawk Series is more than a game. It’s a tribute to the hard-working student athletes who give it their all in the game and in their fields of study in the classroom. Just like hard-working Iowa farmers work in their fields to conserve the land for future generations and grow corn to produce over 4,000 everyday products!

Leading up to the game, Iowa Corn launched the CORN: IT’S EVERYTHING campaign including ads to educate consumers about all the amazing things that come from corn. Sponsorship of the Iowa Corn Cy-Hawk Series provides a platform for farmers to educate Iowans on the essential role that corn plays in our state’s economy, for feed, food and fuel. Corn and corn byproducts are used to make more than 4,000 products – everything from plastic cups and water bottles, to bacon and lipstick, ice cream and even beer! It all contains corn.

For more information on the Iowa Corn Cy-Hawk Series including a full listing of this week’s soccer, volleyball and football games, go to iowacorncyhawkseries.com. To find out more about the Corn: It’s Everything campaign, visit iowacorn.org.

Official Terminology: The official rivalry series between the University of Iowa and Iowa State University is the Iowa Corn Cy-Hawk Series with a dash between Cy and Hawk. The hashtag for the game is #CyHawk. 

Logos: Click here for the Official Iowa Corn Cy-Hawk logo. 

What: Iowa Corn Cy-Hawk Series Football Game

When: Saturday, September 12, 2015 at 3:45 PM          

Where: Jack Trice Stadium in Ames, Iowa

Additional Iowa Corn Cy-Hawk Series Games This Week:

  • Soccer – Friday, September 11 in Iowa City
  • Volleyball – Friday, September 11 in Iowa City

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Learfield Sports manages the multimedia rights and sponsorships for more than 100 collegiate institutions and associations across the country. The company titles the prestigious Learfield Sports Directors’ Cup and represents collegiate institutions, conferences and arenas for their respective multimedia rights and sponsorship initiatives. Learfield offers these partners with professional concessions and ticket sales, licensing and trademark consulting, digital platform expertise and venue and technology systems through its owned companies. To learn more about its history, businesses and job opportunities, visit learfieldsports.com.

The Iowa Corn Promotion Board (ICPB), works to develop and defend markets, fund research, and provide education about corn and corn products.  The Iowa Corn Growers Association (ICGA) is an 8,000-member strong grassroots-driven organization, headquartered in Johnston, Iowa, serving members across the state, and lobbying on agricultural issues on behalf of its farmer members to create opportunities for long-term Iowa corn grower profitability. For more information, visit iowacorn.org.

For More Information:

Shannon Textor
Director of Marketing & Communications
Iowa Corn Growers Association
515-225-9242
stextor@iowacorn.org

Lisa Cassady
PR Manager
Iowa Corn Growers Association
515-443-3947
lcassady@iowacorn.org

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