The Iowa Corn Promotion Board (ICPB) has teamed up with the Iowa Nice Guy, Scott Siepker, to launch a series of short engaging videos informing consumers about several important subjects related to the state’s top crop…you guessed it, CORN!
The videos, available on the Iowa Corn YouTube channel and Facebook account, share information about hot topics surrounding corn and Iowa's corn farmers then directs viewers to learn more at the Iowa Corn website. They include:
What is E15?- Explains the benefits of E15 as a cleaner burning fuel that can save consumers money at the pump then directs viewers to the Iowa Corn website to learn more and to find convenient retail locations.
High Fructose Corn Syrup (HFCS)– Describes the difference between high fructose corn syrup and sucrose, explaining how there is little difference in composition between HFCS and table sugar.
Lawns verse Fields: Provides viewers a better understanding of how fields and lawns are alike and different in contributing to our state’s water quality.
Water Quality: Explains why farmers use fertilizer and what they are doing to keep nutrients on their fields.
Sweet Corn verse Field Corn: Describes the difference between field corn which represents most of the corn grown in our state and sweet corn which makes up only one percent of Iowa’s corn production.
“We wanted a fun and energetic way to tell the story of Iowa corn farmers and corn overall,” said Iowa Corn Promotion Board President, Larry Klever, a farmer from Audubon. “The Iowa Nice Guy has made a name for himself sharing the great things that make Iowa such a nice place, he felt like a natural fit to take on these key corn topics. Scott can simplify these key subjects into a way that resonates with Iowans.”
The versatility of corn often creates questions and at times concerns for the unknown, that is why one of the Iowa Corn Promotion Board’s top priorities is to promote corn in all forms while answering consumers’ questions and addressing their concerns. With campaigns such as Corn:It’s Everything (which discusses the importance and the many uses of corn) and Super Duper (a push to use E15 at the gas pump), we work to familiarize consumers about corn and the farmers that grow it.
The Iowa Corn Promotion Board (ICPB), works to develop and defend markets, fund research, and provide education about corn and corn products. The Iowa Corn Growers Association (ICGA) is an 7,500-member strong grassroots-driven organization, headquartered in Johnston, Iowa, serving members across the state, and lobbying on agricultural issues on behalf of its farmer members to create opportunities for long-term Iowa corn grower profitability. For more information, visit iowacorn.org.