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Iowa Corn Cy-Hawk Series Heats Up This Week with Basketball and Wrestling Matchups

December 6, 2016

Grocery Giveaway Winner Chosen at Men’s Basketball Game, December 8

The Iowa Corn Cy-Hawk Series comes to Iowa City this week with the highly-anticipated match-ups between the Cyclones and Hawkeyes in Women’s Basketball, Men’s Basketball and Wrestling. Iowa Corn Growers Association and the Iowa Corn Promotion Board are honored to partner with Learfield on behalf of both Iowa State University and the University of Iowa Athletic Departments for the title sponsorship of the Iowa Corn Cy-Hawk Series which highlights the competition between these two great universities, while educating Iowans on the essential role that corn plays in Iowa’s economy, for food, fuel, and fiber.

During half-time at the Iowa Corn Cy-Hawk Series Men’s Basketball on Thursday, December 8, one lucky fan will receive a grand prize of $4,000 in groceries through the Iowa Corn Grocery Giveaway. Nearly 4,000 Iowans entered at iowacorn.org/cyhawk2016 from August to November. Finalists include:

  • Paige Wiebler of Davenport

  •   Kirk Kelley of Dayton

  • Sue Nosko of Waterloo

  • Cari McPartland of Ames

  • Patrick Mansheim of Clive

In addition, as part of the Iowa Corn Cy-Hawk Series Women’s Basketball Game on Wednesday, December 7, Iowa Corn will be giving away American Ethanol prizes during half-time, and a fun promotion is also planned to engage fans at the Iowa Corn Cy-Hawk Series Wrestling meet on Saturday, Dec. 10th. Fans are encouraged to use the 3 point cards during the game, which includes a unique coupon to enjoy a special edition Iowa Corn Cy-Hawk soda at the concession stand.

2016 marks the sixth year of the Iowa Corn Cy-Hawk Series, which tracks the head-to-head match-ups between the two universities, with each victory earning points toward the overall series championship. Iowa Corn developed the CORN: IT’S EVERYTHING campaign to educate consumers about all the amazing things that come from corn. To expand the campaign this year, Iowa Corn has partnered with the Iowa Nice Guy, Scott Siepker, to do game promotions and a video series geared towards the hot topics surrounding corn and Iowa’s corn farmers.

Corn is used to make more than 4,000 everyday products – everything from bacon cheeseburgers, to soap and lipstick, fireworks and even fuel for your vehicle! It all contains corn and is grown by farmers in our great state.

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The Iowa Corn Promotion Board (ICPB), works to develop and defend markets, fund research, and provide education about corn and corn products. The Iowa Corn Growers Association (ICGA) is an 8,000-member strong grassroots-driven organization, headquartered in Johnston, Iowa, serving members across the state, and lobbying on agricultural issues on behalf of its farmer members to create opportunities for long-term Iowa corn grower profitability. For more information, visit iowacorn.org.

Learfield Sports manages the multimedia rights and sponsorships for nearly 120 collegiate institutions and associations across the country. The company titles the prestigious Learfield Sports Directors’ Cup and represents collegiate institutions, conferences and arenas for their respective multimedia rights and sponsorship initiatives. Learfield offers these partners with professional concessions and ticket sales, licensing and trademark consulting, digital platform expertise and venue and technology systems through its owned companies. To learn more about its history, businesses and job opportunities, visit www.learfieldsports.com.

For More Information:

Lisa Cassady, Public Relations Manager, lcassady@iowacorn.org, 515-225-9242

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