One lucky fan at the Iowa Corn Cy-Hawk Men’s Basketball Game on Thursday, December 10 will receive the grand prize of a two-year lease to a brand new Chevrolet Equinox Flex Fuel SUV as part of the Fuel Up & Drive Away Sweepstakes. This sweepstakes, sponsored by the Iowa Corn Growers Association (ICGA) and Iowa Corn Promotion Board (ICPB) in partnership with Iowa Speedway and the Premier Chevy Dealers will wrap up at the men’s basketball Iowa Corn Cy-Hawk Series™ event.
JOHNSTON, Iowa – Dec. 9, 2015 – One lucky fan at the Iowa Corn Cy-Hawk Men’s Basketball Game on Thursday, December 10 will receive the grand prize of a two-year lease to a brand new Chevrolet Equinox Flex Fuel SUV as part of the Fuel Up & Drive Away Sweepstakes. This sweepstakes, sponsored by the Iowa Corn Growers Association (ICGA) and Iowa Corn Promotion Board (ICPB) in partnership with Iowa Speedway and the Premier Chevy Dealers will wrap up at the men’s basketball Iowa Corn Cy-Hawk Series™ event.
“This program has given us a great platform to tell Iowans about the many benefits of ethanol as a homegrown, reliable, affordable and environmentally friendly fuel choice,” said Iowa Corn Promotion Board President Mark Heckman, a corn farmer from West Liberty. “One in ten vehicles sold in Iowa is a flex-fuel vehicle that can burn up to eighty-five percent ethanol, known as E85. If you drive one, make sure to fill up with E85 and support Iowa’s farmers.”
During the men’s basketball halftime festivities at Hilton Coliseum in Ames on Thursday night, ICPB President Mark Heckman and Iowa Corn CEO Craig Floss will present the vehicle to the winner. As part of the promotion, five finalists were chosen at random from thousands who entered the Fuel Up and Drive Away Sweepstakes for the chance to win a Chevrolet Equinox Flex Fuel SUV that runs on ethanol blended fuels. The five finalists have also received $500 in American Ethanol gift cards and 2016 Iowa Speedway season tickets. The five finalists from Iowa vying for the new flex-fuel vehicle include:
“Iowa Corn signed up consumers for this sweepstakes at events throughout the year including E85 & E15 pump promotions, Iowa Speedway races and at the Downtown Des Moines Farmers Market,” explained Heckman. “Our goal is to show Iowans they have more options than ever to use ethanol in their tank. Higher blends of ethanol, such as E15, which is approved to run in 2001 or newer vehicles, allow more people the ability to enjoy the benefits of ethanol.”
During half time of the women’s game on Friday, Dec. 11, ICGA President Bob Hemesath, a corn farmer from Decorah and Iowa Corn CEO Craig Floss, will invite one lucky fan to the floor to test their shooting skills to win American Ethanol gift cards.
Every year, ICGA and ICPB partner with Learfield Sports on behalf of both Iowa State University and University of Iowa Athletic Departments for the title sponsorship of the Iowa Corn Cy-Hawk Series.
This year, Iowa Corn launched the CORN: IT’S EVERYTHING campaign including ads to educate consumers about all the amazing things that come from corn. Sponsorship of the Iowa Corn Cy-Hawk Series provides a platform for farmers to educate Iowans on the essential role that corn plays in our state’s economy, for feed, food and fuel.
2015 marks the fifth Iowa Corn Cy-Hawk Series competition between the Cyclone and Hawkeye Athletic Departments. The Iowa Corn Cy-Hawk Series tracks the head-to-head match-ups in each sport with each victory earning points toward the overall series championship. The current standing shows the Hawkeyes with ten points to four over the Cyclones.
Learfield Sports manages the multimedia rights and sponsorships for nearly 120 collegiate institutions and associations across the country. The company titles the prestigious Learfield Sports Directors’ Cup and represents collegiate institutions, conferences and arenas for their respective multimedia rights and sponsorship initiatives. Learfield offers these partners with professional concessions and ticket sales, licensing and trademark consulting, digital platform expertise and venue and technology systems through its owned companies. To learn more about its history, businesses and job opportunities, visit www.learfieldsports.com.
The Iowa Corn Promotion Board (ICPB), works to develop and defend markets, fund research, and provide education about corn and corn products. The Iowa Corn Growers Association (ICGA) is an 8,000-member strong grassroots-driven organization, headquartered in Johnston, Iowa, serving members across the state, and lobbying on agricultural issues on behalf of its farmer members to create opportunities for long-term Iowa corn grower profitability. For more information, visit iowacorn.org.
Director of Marketing and Communications
Iowa Corn Growers Association