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Corn: It’s Everything at the Iowa State Fair This Friday

August 17, 2016

MEDIA ALERT

WHAT: Iowa Corn is proud to sponsor Iowa Corn Day at the Iowa State Fair on Friday, August 19. This year’s activities will include:

  • A family-friendly scavenger hunt where fair goers locate five stations scattered throughout the fairgrounds, take a selfie and post them to social media using #CornItsEverything. If you complete three of the five stations located throughout the fairgrounds, you will receive a free Iowa Corn t-shirt*! If you complete all five stations you can also be entered into a drawing to win a set of tickets to KISS at the Grandstands on Friday, August 19 or two tickets to the Iowa Corn Cy-Hawk Series Football game on September 10, 2016 in Iowa City. Savenger hunt cards will be handed out at the main entrances or they will be available at the Iowa Corn booth on the Grand Concourse.

  • New to the fair is the highly-interactive Iowa Corn Mobile Education trailer. The 40-foot state-of-the-art mobile display brings to life Iowa Corn’s successful “CORN: IT’S EVERYTHING” campaign. It takes visitors on a multi-media journey showing how Iowa Corn farmers conserve their land while growing corn that’s used for food, feed, fuel and the 4,000 other products made from you guessed it, corn. The outside of the trailer depicts a multi-generational farm family looking out over a cornfield. This represents the 96 percent of Iowa farms that are family-owned.

  • There are five main themes included in the display:

    • The Iowa Corn Farmer: Includes video testimonials from farmers discussing their different production practices and explains the difference between sweet corn versus field corn.

    • It’s Fuel: Discusses how homegrown ethanol is good for Iowans by reducing the cost of fuel and creating jobs in our state. It explains how ethanol is good for America by reducing our dependence on foreign oil and how it’s good for the environment by reducing greenhouse emissions. AND finally, how it’s good for the performance of our vehicles with Indy Car and NASCAR having logged several million miles using ethanol. This section also allows visitors to find out if your vehicle is E15 and E85 friendly and provides you a list of the closest stations to home or work.

    • It’s Feed: Highlights the importance of the livestock industry to the sustainability of the corn industry and showcasing Iowa Corn’s many partners in the livestock sector.

    • It’s Food: Includes an ask a farmer about your food video testimonials and demonstrating some of the many products made of corn.

    • It’s Everything: You would be surprised the many products made from corn. This section walks you through the four side to every corn kernel including starch, fiber, protein and oil. Don’t forget to take a selfie with the many products made from corn and post it to your social media channels.

Throughout the fair, Iowa Corn will also have a presence at the Little Hands on the Farm Exhibit and on August 20 in the Ag Building. Click here to learn more about the Iowa Corn Day at the Fair.

When: Friday. August 19 - Iowa Corn booth hours 9 a.m. – 6 p.m.                                        

Where: Grand Concourse

Contact:Lisa Cassady, Iowa Corn Public Relations Manager, lcassady@iowacorn.org, 515-225-9242, 515-443-3947 (Cell)

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The Iowa Corn Promotion Board (ICPB), works to develop and defend markets, fund research, and provide education about corn and corn products. The Iowa Corn Growers Association (ICGA) is an 8,000-member strong grassroots-driven organization, headquartered in Johnston, Iowa, serving members across the state, and lobbying on agricultural issues on behalf of its farmer members to create opportunities for long-term Iowa corn grower profitability. For more information, visit iowacorn.org.

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