This past weekend proved to be another exciting rivalry match against the Iowa and Iowa State football teams at the Iowa Corn Cy-Hawk Series™ football game. The Iowa Hawkeyes secured the trophy after walking away with a win of 31-17 in front of a packed Jack Trice Stadium.
The Iowa Corn Cy-Hawk Series isn’t just another game but also an incredible promotion for the organization and our versatile resource of corn. It’s also a way to recognize the student athletes who give their all on the field and in the classroom. The day began with Iowa Corn Grower Association (ICGA) members experiencing a VIP tailgate experience where they mingled, enjoyed a corn-fed tailgate, and had the chance to pick up a Corn: It’s Everything t-shirt in their favorite team colors. Members also had the chance to visit with presidential hopefuls and elected officials that happened to stop by the Iowa Corn tent on their way to various tailgates throughout the stadium. ICGA farmer leaders took advantage of the opportunity to speak with candidates and find out where they stand on hot issues that impact the agriculture industry, such as the Renewable Fuels Standard.
After students rushed into the stadium to claim prime spots, Iowa Corn staff members and ISU Corn Club volunteers handed out more than 8,000 Corn: It’s Everything t-shirts to the Iowa State student section. The shirts were clearly visible from every angle inside the stadium and proved to be an excellent advertisement for corn. Once the game began, Iowa Corn executives were acknowledged with an on field recognition during a timeout in the first quarter and then escorted the Iowa Corn Cy-Hawk trophy from its previous home to the Iowa State sideline.
“The Iowa Corn Cy-Hawk Series is a great way to promote Iowa Corn and our industry because about 65 percent of Iowans tune in and are engaged during the game so it’s a great platform to talk about corn and farming,” said Iowa Corn Promotion Board (ICPB) President Mark Heckman. “Iowa Corn focuses on the promotion of ethanol, livestock and exports as well as the 4,000 every day products made from corn. We use events like this to bring awareness to our industry. “
If you would like to view photos from the event, please visit our flickr site: https://flic.kr/s/aHskkmP9dy.
The Iowa Corn Promotion Board (ICPB) works to develop and defend markets, fund research, and provide education about corn and corn products. The Iowa Corn Growers Association (ICGA) is a membership organization lobbying on agricultural issues on behalf of its 8,000 farmer members. Both organizations work on the joint mission to create opportunities for long-term Iowa corn grower profitability.